- Buy Crypto
- Markets
Futures- Spot
- Copy Trade
- Earn
- More
Adidas Teams Up with Xociety for Limited-Edition Sui NFT Mystery Boxes
By: crypto news australia|2025/05/08 12:00:08
0
Share
Adidas will launch 2,600 limited-edition NFT mystery boxes on May 16, featuring Adidas-branded digital clothing for Xociety avatars and XCS tokens linked to tradable shares.The collaboration integrates Adidas’ ALTS NFT line into Xociety, a shooter RPG on the Sui blockchain, marking a shift from past drops by placing wearable NFTs in a functional game ecosystem.This move deepens Adidas’ Web3 push, contrasting Nike’s failed RTFKT project, and aligns with Sui’s growing momentum.Adidas is back in the crypto arena, this time teaming up with XOCIETY, an on-chain shooter RPG powered by the Sui Network (SUI).The partnership will introduce ALTS by Adidas content directly into the Sui-powered game environment, cementing the sportswear giant’s growing stake in the digital asset ecosystem.XOCIETY is pleased to announce its collaboration with @adidas, introducing exclusive @altsbyadidas content into the world of XOCIETY: the flagship gaming project on @SuiNetworkMore to come very soon → https://t.co/XP5qy0Wzz7No Free Lunch! pic.twitter.com/Yzpj1smF9R— XOCIETY (@xocietyofficial) May 6, 2025ALTS by Adidas, first launched in March 2023, features 20,066 unique avatar NFTs designed to explore identity through fashion, gaming, and collectibles. The exact mechanics of how these avatars will interact with XOCIETY’s systems haven’t been disclosed, but the developer hinted its signature XCS progression system will anchor the integration.The apparel giant announced this week that it will launch 2,600 NFT “mystery boxes” on May 16, each priced at US$129 (AU$200) and containing tradable in-game skins and tokenised corporate perks.Each box includes digital Adidas-branded apparel—tops, bottoms, and sneakers—usable on player avatars in Xociety, a “pop shooter” with RPG mechanics built natively on the Sui blockchain. Items come in rarity tiers ranging from “Uncommon” to “First”, with top-tier boxes bundling all eight skin sets.Related: Crypto Industry Urges Albanese Government to Fast-Track Digital Asset LawsAdidas Ventures Into NFTs AgainFor Adidas, the move is another foray into digital collectibles and metaverse fashion. Its Web3 history stretches back to a 2021 tie-in with Bored Ape Yacht Club, followed by drops with Doodles and Stepn. But unlike previous experiments, the Xociety partnership plants the apparel directly inside a playable environment with resale infrastructure and share-linked incentives.By contrast, Nike quietly wound down its Web3 subsidiary, RTFKT, at the end of 2024 following a brief period of heavily promoted digital sneaker releases.To make matters worse, purchasers filed a lawsuit against Nike on Friday, according to Reuters.Sui network has gained a lot of traction recently. Its TVL topped US$2B (AU$3.11B) in January, according to DefiLlama, while its SUI token peaked at US$5.24 (AU$8.14).Sui TVL. Source: DefiLlamaDespite falling all the way down to US$3.34 (AU$5.19), the token has managed to recover over 30% of its value in the last 30 days, according to CoinGecko data.Related: Trump Dodges Questions on Memecoin Profits Amid Price PlungeThe post Adidas Teams Up with Xociety for Limited-Edition Sui NFT Mystery Boxes appeared first on Crypto News Australia.
You may also like
Particle Founder: The entrepreneurial insights I have gained the most from in the past year
Stop lean startup, stop lightning entrepreneurship, and think carefully about what your product aspirations are.
Huang Renxun's latest podcast transcript: The future of Nvidia, the development of embodied intelligence and agents, the explosion of inference demand, and the public relations crisis of artificial intelligence
The competition in the future is not just about whose model is larger or whose computing power is stronger, but also about who understands the industry better, who can embed AI more deeply into real processes, and who can organize these capabilities into a runnable and scalable system.
OKX Ventures Research Report: AI Agent Economic Infrastructure Research Report (Part 1)
The existing infrastructure is hostile to the Agent economy. Agents can think and act independently at the "capability level," but at the "economic level," they are still locked into infrastructure designed for humans.
The migration of settlement rights: B18 and the institutional starting point of on-chain banks
In the traditional system, banks decide the settlement; in the on-chain system, code begins to take over this responsibility.
From Tencent and Circle: Looking at the Simple and Difficult Questions of Investment
The AI narrative continues to ferment, but the recent performance of related stocks varies, with some in the midst of summer and others as if in winter.
The second half of stablecoins no longer belongs to the crypto circle
What Coinbase doesn't want, Mastercard is eager to buy.
Cursor "Shell" Kimi Controversy Reversed: From Copyright Infringement Allegations to Authorized Collaboration, China's Open Source Model Once Again Becomes a Global AI Foundation
Cursor was accused of being based on Kimi K2.5, which sparked controversy, and was later confirmed to be compliant through Fireworks AI due diligence.
The Real Reason Tokens Don't Sell: 90% of Crypto Projects Overlook Investor Relations
Provide an Investor Relations Best Practices Guide for Crypto Projects.
Is the income of pump.fun real, earning a million dollars a day despite the market downturn?
If it can really earn this much, what is the reason for the low price of $PUMP?
The real reason why tokens are not selling: 90% of crypto projects neglect investor relations
Investor Relations Practice Guide for Cryptocurrency Projects.
Who is the true winner of the "Tokenization" narrative?
Virtually everyone benefits, but the reason for the benefit, the timing, and the underlying logic are completely different.
Moss: The Era of AI-Traded by Anyone | Project Introduction
AI Trading Agent is rapidly growing its infrastructure.
Chip Smuggling Case Exposes Regulatory Loophole | Rewire News Evening Update
AI chips have become a strategic asset more sensitive than missiles
How a Structured AI Crypto Trading Bot Won at the WEEX Hackathon
Ritmex demonstrates how disciplined risk control and structured signals can make an AI crypto trading bot more stable and reliable on WEEX, highlighting the importance of combining execution discipline with scalable AI trading systems.
Old Indicator Fails, Three Major New Signals Emerge: BTC True Bottom May Still Be Below $60K
When the grocery shopping auntie on the subway, or Tony the hairdresser, start asking you about BTC, crypto, and cryptocurrency investments, selling immediately will be the only best option.
Meeting OpenClaw Founder at a Hackathon: What Else Can Lobsters Do?
Imperial College London MetaGame: AI Agent × Web3 Landing Three Major Directions.
Huang Renxun's Latest Podcast Transcript: NVIDIA's Future, Embodied Intelligence and Agent Development, Soaring Demand for Inferencing, and AI's PR Crisis
The future of competition is not only about whose model is bigger, whose computing power is stronger, but also about who understands the industry better, who can more deeply integrate AI into real processes, and who can organize these capabilities into a set of executable, scalable systems
How a Structured AI Crypto Trading Bot Won at the WEEX Hackathon
Crypto_Trade shows how structured inputs and controlled adaptability can build a more stable and reliable AI crypto trading bot within the WEEX AI Trading Hackathon, highlighting a practical path toward scalable AI trading systems.
Particle Founder: The entrepreneurial insights I have gained the most from in the past year
Stop lean startup, stop lightning entrepreneurship, and think carefully about what your product aspirations are.
Huang Renxun's latest podcast transcript: The future of Nvidia, the development of embodied intelligence and agents, the explosion of inference demand, and the public relations crisis of artificial intelligence
The competition in the future is not just about whose model is larger or whose computing power is stronger, but also about who understands the industry better, who can embed AI more deeply into real processes, and who can organize these capabilities into a runnable and scalable system.
OKX Ventures Research Report: AI Agent Economic Infrastructure Research Report (Part 1)
The existing infrastructure is hostile to the Agent economy. Agents can think and act independently at the "capability level," but at the "economic level," they are still locked into infrastructure designed for humans.
The migration of settlement rights: B18 and the institutional starting point of on-chain banks
In the traditional system, banks decide the settlement; in the on-chain system, code begins to take over this responsibility.
From Tencent and Circle: Looking at the Simple and Difficult Questions of Investment
The AI narrative continues to ferment, but the recent performance of related stocks varies, with some in the midst of summer and others as if in winter.
The second half of stablecoins no longer belongs to the crypto circle
What Coinbase doesn't want, Mastercard is eager to buy.
App